This campaign started from an idea I had that I wanted to showcase that we as women are beautiful the way that we are and we don’t have to live up to the expectations of society.
The concept for this video is to showcase women coming together to build something beautiful
The vision on this campaign is a mad scientist seeing her creations come to life on the runway
For this campaign I wanted to showcase the beauty of Egypt while focusing on the clothing and beauty of the secrets of the sand
I created a candy gym set to show the sweetness of this campaign and to bring the clothing to life
Woman working out under the sea to show something that had never been done before just like our clothing